01
Shape the idea
We turn the occasion into one clear idea, with a feeling, a sequence and a point of view that belongs to you alone.
Private event direction · United Arab Emirates
On your side, from the idea to the night.
An independent event direction studio in the UAE. We sit on your side of the table, not the suppliers', from the first idea to the last guest.
In plain terms: before you commit to anyone, we make sure you have chosen well, paid a fair price, and that the night arrives the way you pictured it.
The founder's work has been featured by
- Monocle
- DCT Abu Dhabi
- Abu Dhabi Media Office
- Emirates Palace Mandarin Oriental
- The Ritz-Carlton Abu Dhabi
The gap
Long before the first guest arrives, most hosts run into the same problem, quietly.
Everyone is selling you something. No one is on your side.
You are expected to judge proposals, prices, taste, scope and execution on your own. No independent party stands beside you. An event that looks perfect on paper can quietly come apart on the night.
That is where we come in. The independent party on your side, there to judge, choose, direct and oversee, without ever selling you the execution.
The right decision, before the commitment
What we hold
We direct the vision. We never sell the execution.
02
Choose the right people
From a private network, we shortlist the companies and suppliers genuinely right for your event, and bring them onto one vision.
03
Protect your decision
We read every proposal and every price that reaches you, and tell you what is fair, what is missing, and where to negotiate.
04
Hold the standard
We oversee the setup and the night itself, so the room arrives the way we imagined it, and you remain a guest at your own event.
Whatever the size, from a small dinner to a large wedding, the care is the same.
Where we fit
A great event is a whole ecosystem. We sit above it, on your side.
TQ Studio, the independent party directing
On the host's side, at the same table
The supplier ecosystem you choose from
01
We judge the plan and the planner, so the timeline holds on the night.
The host
TQ Studio does not replace every supplier. For now, we are the host's side of the table.
Services
Four ways in.
i.
Vendor and proposal review
The unconflicted second opinion You already have quotes or proposals. We review the offer, the scope, the idea, the fairness of the price and the fit of the supplier, then give you one plain recommendation before you sign. ii.Wedding advisory
The right choice, first For families weighing wedding planners, event companies and designers, we shortlist the right ones, compare proposals, check the prices and prepare your negotiation before any commitment. iii.Creative direction and setup oversight
From idea to the floor We shape the idea and the guest journey, bring every supplier onto one vision, and stand on site through the setup and the night. iv.Private event curation
The full hand From the first idea to the review after, for private dinners, milestones and close gatherings, run quietly and with care.Our method
How we work.
1
Discover
We learn the occasion and what it has to feel like.
2
Read the taste
We study what you love, and what you would never choose.
3
Shape the direction
One clear idea, with a feeling and a sequence.
4
Choose and review
Shortlists, proposals and prices, judged plainly.
5
Align everyone on one vision
Every supplier briefed toward the same picture.
6
Oversee the night
We stand where the standard is held.
Selected concepts
Range in the ideas, one hand behind them.
You pay us. The suppliers never do.
No commissions, no referral fees, no quiet arrangements with any supplier we recommend. If a supplier offers a trade discount, it goes to you, or it is named plainly. Every recommendation we make is for the good of your event, not our margin.
Independence is the whole product
The founder
Tahnoon Alqubaisi
TQ Studio carries my initials, but the roots run deeper than the letters. Abu Dhabi is where I was born and raised, the city I read best because it is home. My family's roots reach back to Liwa, in Al Dhafra, where our farms and family homes still stand, and where I return whenever I can.
I came to this work from inside hospitality, and from studying it seriously, and I kept seeing the same gap. When someone plans an occasion that truly matters to them, no one stands with them on it from beginning to end. So I chose to be that person.
Abu Dhabi hospitality, read with a contemporary eye.
Tahnoon
- Emirates Palace Mandarin Oriental
- The Ritz-Carlton Abu Dhabi
- Abu Dhabi Hospitality Academy – Les Roches
- DCT-accredited guide
FAQ
Questions worth asking.
An independent, client-side event direction studio in the UAE. We shape the idea, shortlist and review suppliers, judge proposals and prices, and oversee the setup and the night. We never sell execution.
No. We work across every size, from a close dinner to a large wedding, and the care is the same.
No. A planner is paid to win and execute your event, so their idea is also their sales pitch. We are independent. We direct the vision and the licensed companies who execute it, so your interest and ours meet.
Never. You alone pay us, and any trade discount goes back to you. Independence is our whole product, and we guard it.
A clear engagement fee agreed before we begin, scaled to the scope you hand us, never a percentage of supplier spend, so our advice has no reason to inflate your budget.
Yes, and it is one of our clearest services. We compare offers side by side and tell you what is fair, what is missing and where to negotiate, before you sign.
A short message about the occasion is enough. We reply personally, and we work with a limited number of clients at a time.
Start a conversation
Tell us about the occasion.
A short message is enough to begin. We reply personally within 24 hours, and we work with a limited number of clients at a time.